Are brands truly leveraging sport to connect with the consumer?
For most brands, their sporting association is limited to endorsements by popular personalities. While sport rallies people in a way few other things do, brands have not explored it completely as a tool to engage with their consumers. We combine our understanding of sport and sports enthusiasts with that of the essential principles of brand management to create objective and measurable solutions that allow brands to do just that.
Research and Insights
Events and Experiences
Brands we've partnered in using sport as a medium to the consumer